Deep in the Sierra Madre Mountains of Western Mexico live the Huichol Indians. Very little is known about the exact origins of the Huichol, but today they are clinging to a set of customs and beliefs that make them one of the best preserved Pre-Columbian tribes in the Western Hemisphere.
Since 1997 we have been traveling up to the ancient Huichol Indian Ceremonial Center of San Andres Cohamiata where we have followed a number of Huichol families through their daily lives and have documented the ceremonies that set them apart from the rest of the world. Through this web site we will give you a never before seen look into the Huichol Indian ceremonial cycle and will be marketing their art for the money they need to host their traditional rituals and ceremonies.
Peyote People is a fair trade co-operative based in Puerto Vallarta, Mexico that provides most of the carvings to our artists as well as new iridescent glass beads that are imported exclusively by us into Mexico for our artists to use in their art. We have been recognized by the Huichol Indian Traditional Government of San Andres Cohamaita for not only promoting their artwork but also for our commitment to the preservation of their customs and traditions through what we call CULTURAL AUTHENTICITY:
"Cultural Authenticity may be an invisible quality but it is what separates the 'urban' Huichol from those who actually live in the Sierra and are actively involved in the preservation of their cultures traditions."